Québec, April 1, 2015 – In 2014, the market share of Québec recorded music was 43%, the first increase in five years. This was revealed in a study published today by the Observatoire de la culture et des communications du Québec (OCCQ) of the Institut de la statistique du Québec.
Sales of Québec products up slightly
This increase was due in part to a 2% rise in sales of Québec products. The growth in sales of digital products (+ 13% for albums and + 10% for tracks) made up for the 5% drop in CD sales. This performance was attributable to sales of English-language Québec products (+ 19%), as sales of French-language Québec products declined (– 4%).
In addition, the decline in sales of foreign music products, estimated at – 18% for CDs, – 12% for digital albums and – 14% for digital tracks, had a positive impact on the market share of Québec products.
Slowdown in sales of digital products
The year 2014 marked the first decline in sales of digital albums and tracks since their introduction on the market. In total, 7.6 million albums were sold in Québec (– 6%), the lowest number recorded to date. This number includes 5.7 million CDs (down 7%) and 1.9 million digital albums (down 4%). Digital track sales fell by 13%, compared to an increase of 1% in 2013. Under these circumstances, the share of digital products in total sales remained stable at 35% in Québec, but also in the rest of Canada (58%) and in the United States (56%).
This information comes from issue 39 of the publication Optique culture, which is available on the website of the Observatoire de la culture et des communications du Québec.
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