Show attendance: occupation rate highest it’s been in years

Québec, September 14, 2016 – In 2015, 17,700 performing art shows were held, and the 9.1 M tickets available drew 6.7 M showgoers, for an occupation rate of 73.7%, the highest recorded since 2004. The $233 M in ticket sale revenue represented a 2% drop from 2014. This was revealed in a study released today by the Observatoire de la culture et des communications du Québec of the Institut de la statistique du Québec.

Song attendance up, while variety category attendance down

In 2015, French song (+20%), English song (+14%), theatre (+2%) and music (+5%) all experienced an increase in attendance in comparison with 2014. However, a 4% drop was observed for humour, 38% for circus and magic, and 37% for musical comedy.

Québec shows dominate

Of the 25 most seen shows in 2015, twenty-four were from Québec. However, the market share of Québec shows decreased in 2015, accounting for 81% of performances (83% in 2014), 75% of attendance (77% in 2014) and 67% of ticket sale revenue (71% in 2014). This drop can be explained in part by the decrease in variety category shows, a sector largely dominated by Québec products (90% of 2015 sector revenue).

Downturn in the Montréal region

With 3.2 M showgoers in 2015 (47% of attendance for Québec as a whole), performing art attendance in the Montréal CMA was down 6% from 2014. In that region, attendance for music performances was up by 50,000 showgoers, and that for French song by 60,000. These increases were nonetheless insufficient to compensate for the drop in variety category attendance of nearly 300,000.

These data were drawn from the publication Optique culture no. 51, which can be consulted on the website of the Observatoire de la culture et des communications du Québec.

The Institut de la statistique du Québec produces, analyses and disseminates official, objective and quality statistical information on various aspects of Québec society. It is the statistical coordinator for Québec and the relevance of its work makes it a strategic ally for decision makers and all those wishing to learn more about Québec.


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