Québec, April 6, 2017. – Sound recording sales measured in equivalent album units totalled 6.6 million units in 2016, down 23% from 2015. This decline affected CDs (–24%), digital albums (–25%) and digital tracks (–19%). This was revealed in a study released today by the Observatoire de la culture et des communications du Québec of the Institut de la statistique du Québec.
Québec’s share up in a falling market
In 2016, the market share of Québec products stood at 46% (41% in 2015). This share varied by medium: 57% for CDs and 26% for digital products. The rise in Québec’s share between 2015 and 2016 was partially due to the 15% drop in Québec album sales, while non-Québec album sales dropped by 31%. Digital track sales were down for both Québec (–18%) and non-Québec products (–19%).
Drop in digital music sales
With sales maintained at roughly two million units since 2013, digital album sales were down 25% in 2016 compared to 2015. Digital tracks declined for the third consecutive year, a cumulative drop of 33% since 2013. According to external sources, the popularity of streaming was partially responsible for eroding digital product sales.
Francophone music maintained its market share
Standing at 32% sales in 2016, the market share of francophone albums was similar to that in 2015 (30%), as well as to the average for the last five years (31%). In 2016, it was 39% for CDs and 18% for digital products (albums and tracks). For Québec album sales, the francophone market share remained relatively stable: 68% in 2014, and 66% in both 2015 and 2016.
This information is drawn from Optique culture no. 53, available on the website of the Observatoire de la culture et des communications du Québec.
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