Decline in movie theatre attendance in 2016

Québec, February 16, 2017 – There were 18.6 million (M) admissions to Québec movie theatres in 2016, a drop of 7% from 2015 and the lowest attendance since 1994. Box office earnings ($152 M) were down 5%, but the number of screenings (949,000) remained stable. The occupancy rate was 9.6%, the lowest since 1975. These results come from the Film Screening Survey conducted by the Observatoire de la culture et des communications du Québec (OCCQ) of the Institut de la statistique du Québec.

Share of Québec films at 6.5%

Québec films recorded 1.2 M movie theatre admissions in 2016, a figure 23% lower than in 2015 (1.6 M). The share of admissions to Québec films, which had been rising for three years, dropped down to 6.5% in 2016. Movie theatre revenue totalled $9.1 M in 2016, a 22% drop when compared with 2015.

The film Les 3 p’tits cochons 2 topped the Québec box-office with 306,000 admissions, followed by the comedy Votez Bougon (143,000 admissions) and the drama 1:54 with 126,000 admissions. Together, these three films accounted for 47% of total attendance at Québec films.

Share of American films at a high

In 2016, movie attendance was stable for American films, but had decreased for French (–9%), British (–78%) and Canadian (–50%) films. Steady admissions to American films allowed them to claim an 87% market share, the highest since 1985. Of the 50 most viewed feature-length films in 2016, forty-six were American (40 in 2015) and four were from Québec.

These figures were drawn from Issue 52 of Optique culture, a newsletter found on the website of the Observatoire de la culture et des communications du Québec.

 


The Institut de la statistique du Québec produces, analyses and disseminates official, objective and quality statistical information on various aspects of Québec society. It is the statistical coordinator for Québec and the relevance of its work makes it a strategic ally for decision makers and all those wishing to learn more about Québec.

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