Québec cultural businesses have strongly integrated the Internet into their business processes

Québec, February 26, 2018. – In 2016, nearly 9 out of 10 connected cultural businesses (90%) were present on the Web, either through their own website (79%), social media (78%) or another organization’s website (36%). By comparison, 72% of connected businesses in other sectors were present on the Web. This information comes from the report L’intégration d’Internet aux processus d’affaires des entreprises culturelles published today by the Observatoire de la culture et des communications of the Institut de la statistique du Québec.

Overall, this survey report shows that Québec’s cultural businesses tend to use Internet technologies in a greater proportion than businesses in other sectors of the economy.

Connected businesses

Nearly all cultural businesses in Québec are connected to the Internet (97%). Even among the smallest cultural businesses—i.e. those with 1 to 4 employees—this proportion reaches 96%. By comparison, 90% of businesses in other sectors of the economy are connected to the Internet, and this percentage stands at 86% among businesses with 1 to 4 employees.

Openness to e-commerce

Just over one-quarter (27%) of connected cultural businesses sell goods and services on the Internet. A quarter (27%) of them sell digital products that can be downloaded or accessed online. Two-thirds of connected cultural businesses (69%) order goods and services online. These proportions are significantly higher than those observed among businesses in other sectors of the economy.

Spending on information and communication technologies (ICTs)

In 2015, 44% of cultural businesses incurred expenses for the acquisition or development of ICTs, versus 31% of businesses in other sectors.

An unprecedented study

The Survey of Internet Integration into Business Processes was carried out by the Institut de la statistique du Québec in the fall of 2016 and the winter of 2017 among a sample of Québec businesses with one or more employees in 16 industries. The Observatoire added a sample aimed at producing statistics specific to cultural businesses.


The Institut de la statistique du Québec produces, analyzes and disseminates official, objective and quality statistical information on various aspects of Québec society. It is responsible for carrying out all statistical surveys of general interest. The relevance of its work makes it a strategic ally for decision makers and all those wishing to learn more about Québec.

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